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Media skills — new year, new skill

Book now, and save with our earlybird offer!

Are you looking to publicise your business, an event, or maybe your research?  At Ingenious Ireland, we have over 20 years experience in helping people to tell their story to the media.  Now, we’re running a series of half day intensive workshops that will give you the skills to allow you take control of your publicity.

How to hit the headlines: this first session will equip you with basic media skills, and especially how to draft a successful press release, one that isn’t instantly binned.  You’ll also learn how to contact journalists and develop good media relations.  By the end of the morning, you will have drafted a press release, and even sketched out your media campaign.  (January 18th, March 7th)

Effective Interview skills: this second session trains you to do a radio interview in studio, and handle questions when put on the spot at a press conference or event. The focus is on getting your message across effectively in the short time available.    (January 31, March 14)

Both workshops are suitable for everyone, but  particularly for people working in the sciences, technology and health areas, where complex topics and issues are often involved.

To get the most out of each session, it helps if you have something to publicise, whether an event, or research finding, etc. The workshops include practical exercises, and the result is an enjoyable and productive learning experience.

FOR: Anyone wanting or needing to deal with the media. Anyone who wants to encourage the media to cover their work.

NUMBERS LIMITED to ensure individual attention and feedback on the day.

Fees: Include tea/coffee, newspaper, and handouts.

Full details here.

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